Welcome to Ad Dynamo's blog. Follow us here for views & news related to online & mobile advertising.

Paid Content Launches

Every brand has a story We’ll help share yours.   Ad Dynamo is extremely proud to announce the launch of Africa’s first Content Marketing Platform.  Ad Dynamo’s Paid Content product allows brands to explore thousands of publishers, negotiate a price to have specific content produced, review & approve the content, and most importantly – measure [...]

Is your brand ready for Twitter’s redesign?

Twitter’s redesign rolls out today, Wednesday January 29th.  Is your brand ready? If your brand has merged the header image with the background image on your Twitter profile, you will be affected. What to do? Only for brands that have merged the header with the background: Brands that have merged the header with the background will [...]

Can Click Through Rate be too low?

I’m always surprised when advertisers complain about a ‘bad’ CTR.  Given that Ad Dynamo generally runs performance campaigns which are priced on a Cost Per Click basis, this is even more surprising.  I’d like to share a few thoughts on Click Through Rate. What does a low Click Through Rate Mean? CTR % = [ [...]