London – The UK team from Ad Dynamo attended the online marketing week – it was a good opportunity to see what’s new & exciting in the digital marketing space.
A couple of observations -
- Metrics and data insights were heavily represented. Clearly advertisers are starting to take advantage of audience measurement and analytics.
- Some exciting agencies were on display and in attendance. We thoroughly enjoyed our time with Mango Storm & iSpy.
- Surprisingly, very little mobile representation. Are marketers really still viewing online & mobile as separate and unrelated? Mobile IS Online.
- Brands are curious. Many big brands sent large contingents of visitors. They are all interested in innovations and changes in the online marketing space, and keeping up with fast moving trends is a big focus.