5 May 2014 — Ad Dynamo has been appointed by Twitter as its exclusive ad sales partner in South Africa. Brands and marketing agencies can now work closely with a local team to make the most of their Twitter activity.
Twitter is live, public, conversational and widely distributed. The platform has more than 255 million active users and is used by brands worldwide to engage with existing customers and reach new audiences. South African companies are already using Twitter to listen to their customers and market themselves organically, with early adopters like MTN (@MTNza) and Cell C (@cellc) amplifying these efforts with Twitter’s Ad Products.
“Companies have been on Twitter since day one. People come to the platform to connect with what they’re interested in, whether that is a sports team, musician, or brand. By targeting Twitter conversations and engagements based on these interests, brands have the opportunity to grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales”, said Ali Jafari, Twitter’s vice president of direct sales for EMEA. “The South African market is an especially good fit for Twitter given the high percentage of mobile usage and we are excited to be partnering with Ad Dynamo to bring Twitter ads to local advertisers.”
Three out of every five people on Twitter follow at least one brand.* And 76% of people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go, in a moment when their content is most relevant. In fact, one in three people who have visited a brand on Twitter go on to make a purchase from that brand.*
“Every brand has a story,” said Sean Riley, CEO of Ad Dynamo. “And Twitter can help share yours. Brands that are finding it challenging to cut through the clutter and connect with their customers are using Twitter to create meaningful, targeted and measurable interactions with the right people at the right moment in time. We’re seeing brands putting a toe in the water, first with organic activity and then with their first paid campaigns, and then immediately coming back for more when they see the results.”
The appointment of Ad Dynamo as Twitter’s direct sales partner gives brands access to the same pricing, products and services, and support, as if they were dealing directly with Twitter. The agency will also represent Twitter in other African markets including, Nigeria, Kenya, Ghana, Tanzania, Zambia and Uganda.
Twitter has three main ad units:
Promoted Tweets – Promoted Tweets are regular Tweets but with the added benefit of reaching both current and potential followers who are likely to be interested in your account.
Promoted Accounts – Quickly build an active community of advocates and influencers that you can engage with on an ongoing basis.
Promoted Trends – Trends are popular topics happening right now, on Twitter. Because these Trends are placed prominently next to a user’s timeline, they get mass exposure.
Twitter also provides analytics for brands and agencies using its Ad Products to track Twitter Ads activity, learn more about customer behaviour and adjust campaigns to drive better results.
For more on Twitter business solutions and helpful tips on how to make the most of your presence on Twitter, visit business.twitter.com.
About Ad Dynamo
Ad Dynamo is an African-focused digital marketing platform, connecting brands to leading publishers. Ad Dynamo is funded by Remgro’s venture capital arm, Invenfin. Launched in 2009 in South Africa, Ad Dynamo now works with over 52,000 publishers across Africa. For more information follow @addynamo.
About Twitter, Inc.
Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, via Twitter mobile applications for a variety of devices, and by text message. Available in more than 35 languages, Twitter has more than 255 million monthly active users. For more information, visit discover.twitter.com or follow @twitter.