If you’ve been keeping up with this blog, you’ll know by now that attaining traffic to your website is something that can be achieved relatively simply.
YouTube and Social Networks offer companies the ability to reach huge audiences at negligible cost.
Adobe & Yahoo have recently launched a joint initiative that enables advertisers to place ads in Adobe Acrobat documents.
OK, so you’re planning a marketing campaign that will introduce a new brand to the market… winning customers comes later, your initial target is maximise exposure to as large an audience as possible (within the territories your business services of course). Here is a simply strategy to introduce a new brand to a large audience [...]
OK, here’s my list of websites that I’m using regularly, that work, enrich, and deliver. Some are for personal & some are for business use. (Unfortunately Entelligence is not involved in all of these – this is an unbiased list…) www.pushplay.co.za Pushplay allows members to rent DVD’s online.
Traditional marketing channels (print, tv, radio) offer very little opportunity to the SME businesses out there.
The ECT Act of South Africa is a step in the right direction to provide some governance for E-Commerce websites, but many websites still enjoy a level of autonomy and abuse this lack of regulation with irresponsible or in some cases, fraudulent behaviour. South African Airways is a force unto itself.
So you want to market your business online?
Spamming Wall of Shame introduced by ISPA
When you consider how technology can be applied to enhance a customers experience, you immediately think of state-of-the-art CRM systems and other leading edge, often expensive systems.