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Engagement Rates on Twitter

A unique feature of Twitter’s Promoted Products is the unprecedented levels of engagement that we see. Take a look at this recent Tweet about Snickers engagement on Facebook vs Twitter: Across Africa we’re seeing really strong engagements on Twitter that reinforce the power of Twitter’s Promoted Products.

Nigerian traffic breakdown by device

We all know how dominant mobile usage is in Africa. But how much? Ad Dynamo recently ran a report across all traffic provided by our 14,000 publishers in Nigeria. Here’s how Nigerian usage breaks down – considering that we serve more than 20 million ads per day, as Nigeria’s biggest alternative ad network to Google, [...]

Ad Dynamo at the Mobile World Conference 2013

Following on from a strong year of mobile growth around the world, 2013 see an even larger increase and it will be a necessity for advertisers to include a strong mobile focus in their digital strategies. Here at Ad Dynamo we are excited to harness the opportunities this brings for mobile publishers as well as [...]

2013: Looking forward

With 2013 upon us, I am very excited about what lies in store for Ad Dynamo, the digital marketing industry, and advertising as a whole. Here’s my view on what we can expect to see. Less Competitors 2012 already saw many online ad networks, video ad platforms, and mobile networks either contract their operations or [...]

Ad Dynamo launches mobile SDK for iOS

Ad Dynamo today launches our mobile SDK for iOS app developers. Supporting both iPad & iPhone, the SDK facilitates rapid development and gives app developers the ability to introduce a strong commercial model for monetizing apps.   “We’re excited about the introduction of this SDK.  Ad Dynamo has taken another step today towards its objective [...]