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Ad Dynamo launches mobile SDK for iOS

Ad Dynamo today launches our mobile SDK for iOS app developers. Supporting both iPad & iPhone, the SDK facilitates rapid development and gives app developers the ability to introduce a strong commercial model for monetizing apps.   “We’re excited about the introduction of this SDK.  Ad Dynamo has taken another step today towards its objective [...]

Red Bull Case Study – Twitter

Red Bull recently made use of Ad Dynamo’s Sponsored Tweets product to drive awareness of their new special edition flavours. By running a 2 phase campaign, the message really hit home & we were very happy to have an extremely satisfied customer. Phase 1 Objective Phase one of Red Bull’s Twitter strategy for this campaign [...]

Press Release: Price Plans

First one-price-for-all online ad system offers businesses online marketing simplicity. 58 per cent of small-to-medium sized businesses are concerned about the time, costs and expertise they need to implement online advertising campaigns. New Price Plans by Ad Dynamo empowers business-owners from the complexity, needless negotiation and campaign management of online ad campaigns Read more about [...]

MSN Launch in Nigeria

Ad Dynamo launched our exclusive representation of the MSN sites in Nigeria last week.  Here’re a few highlights of the event. Key Facts about MSN in Nigeria (data as at Sep 2012): Local content being produced for West Africa. 850,000 Hotmail users 1,8 Million uniques on MSN Difference between portal visitors vs. Hotmail users highlights [...]

3rd Party Ad Serving

For those advertisers wanting to use an independent ad serving provider, we support that. Here’s a little more info about 3rd party ad serving. Why Use a 3rd Party to Serve Your Ads? Some advertisers prefer to independently audit advertising statistics, and 3rd party ad servers enable them to review our statistics to those that [...]

Ad Dynamo Local launches

Ad Dynamo is pleased to announce the introduction of Ad Dynamo Local, a product offering especially tailored for SME’s targeting local customers.       Ad Dynamo Local has initially launched in the United Kingdom, offering businesses across the UK the ability to only target customers in their local town or city. We plan to [...]

Regional Targeting

I’m pleased to say that we’ve just launched regional targeting.  This new functionality enables advertisers to target customers in specific cities. Regional targeting is set at the campaign level and is available worldwide, except South Africa – which unfortunately does some pretty dodgy things with allocation of IP addresses Enjoy! Sean Riley

Push vs. Pull Advertising

When does Search Advertising work & when does Display Advertising work? I’d like to share a simple picture, the principles of which Google first shared with me some years back.   In short, the principle is that Search is a PULL form of advertisers. Customers are demanding the brand or the product that your company [...]

Ad Dynamo launches social offering through integration with the Facebook Ads API.

      Ad Dynamo™ today launches Ad Dynamo Social, a new offering that builds on the successful contextual advertising marketplace developed over the past 2 years.  Ad Dynamo Social will offer advertisers the ability to reach leading social networks and engage their targeted customers in a more personal manner. Advertisers can now seamlessly reach [...]

How to decrease Google’s marketshare, overnight.

Most advertisers & ad agencies that I interact with all complain how beholden they feel to Google.  Many advertisers spend most of their budgets with Google since it offers the critical mass the advertiser needs.  No other business in the world gets away with not publishing a phone number, being pretty much inaccessible to the [...]