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Paid Content Launches

Every brand has a story We’ll help share yours.   Ad Dynamo is extremely proud to announce the launch of Africa’s first Content Marketing Platform. Ad Dynamo’s Paid Content product allows brands to explore thousands of publishers, negotiate a price to have specific content produced, review & approve the content, and most importantly – measure [...]

2013: Looking forward

With 2013 upon us, I am very excited about what lies in store for Ad Dynamo, the digital marketing industry, and advertising as a whole. Here’s my view on what we can expect to see. Less Competitors 2012 already saw many online ad networks, video ad platforms, and mobile networks either contract their operations or [...]

Red Bull Case Study – Twitter

Red Bull recently made use of Ad Dynamo’s Sponsored Tweets product to drive awareness of their new special edition flavours. By running a 2 phase campaign, the message really hit home & we were very happy to have an extremely satisfied customer. Phase 1 Objective Phase one of Red Bull’s Twitter strategy for this campaign [...]

MSN Launch in Nigeria

Ad Dynamo launched our exclusive representation of the MSN sites in Nigeria last week.  Here’re a few highlights of the event. Key Facts about MSN in Nigeria (data as at Sep 2012): Local content being produced for West Africa. 850,000 Hotmail users 1,8 Million uniques on MSN Difference between portal visitors vs. Hotmail users highlights [...]

3rd Party Ad Serving

For those advertisers wanting to use an independent ad serving provider, we support that. Here’s a little more info about 3rd party ad serving. Why Use a 3rd Party to Serve Your Ads? Some advertisers prefer to independently audit advertising statistics, and 3rd party ad servers enable them to review our statistics to those that [...]

Team Madrid gets going

Well, Team Ad Dynamo spent the week in Madrid launching our next office, here’s the story (in pictures) of the Ad Dynamo Spain office taking shape. With nearly 500 publishers already on board in Spain, things have kicked off really well.