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Advanced Twitter Campaign Strategies

As Twitter’s exclusive ad sales partner in Africa, Ad Dynamo gets to see many great campaigns being run across the continent.  With the launch of Blue Robot we’re also being exposed to some fantastic global initiatives. For most brands new to Promoted Activity on Twitter, we recommend keeping it simple: 1. Promoted Accounts Gain new [...]

Engagement Rates on Twitter

A unique feature of Twitter’s Promoted Products is the unprecedented levels of engagement that we see. Take a look at this recent Tweet about Snickers engagement on Facebook vs Twitter: Across Africa we’re seeing really strong engagements on Twitter that reinforce the power of Twitter’s Promoted Products.

Paid Content Launches

Every brand has a story We’ll help share yours.   Ad Dynamo is extremely proud to announce the launch of Africa’s first Content Marketing Platform. Ad Dynamo’s Paid Content product allows brands to explore thousands of publishers, negotiate a price to have specific content produced, review & approve the content, and most importantly – measure [...]

Is your brand ready for Twitter’s redesign?

Twitter’s redesign rolls out today, Wednesday January 29th.  Is your brand ready? If your brand has merged the header image with the background image on your Twitter profile, you will be affected. What to do? Only for brands that have merged the header with the background: Brands that have merged the header with the background will [...]