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Social Media in Africa – A Survey

Please help Ad Dynamo with our quick survey on social media in Africa.  As we all know, Africa is short on useful statistics & the big players are not releasing data anytime soon.  So let’s gather it ourselves. The survey only takes 2 minutes to complete & all personal information will be treated as completely [...]

Jambo Kenya!

Ad Dynamo is pleased to announce that it is prepping to enter Kenya in early September. With MSN Kenya secured as an exclusive publisher for Kenya already, Ad Dynamo is well placed to start serving advertisers immediately. Already positioned as South Africa’s largest ad network alternative to Google & Nigeria’s largest ad network alternative to [...]

Planning a Twitter Campaign

Thanks to the team at Twitter for sharing this useful data with us.  One of the perks now that Ad Dynamo is an authorised Twitter representative.   What’s available to advertisers? Twitter ad campaigns fall into 4 basic categories: Promoted Account A top spot promotion in the ‘Who to follow’ section to grow your follower base, brand [...]

Nigeria Infographic

Ad Dynamo is very excited to be extending our presence in Nigeria over 2013.  Alongside this, we are also exploring other nearby markets that make sense.  With MSN entrusting Ad Dynamo to represent their local West African Portal exclusively (Howzit MSN) as well as Hotmail and Goal.com, we have a compelling offering for advertisers targeting [...]

2013: Looking forward

With 2013 upon us, I am very excited about what lies in store for Ad Dynamo, the digital marketing industry, and advertising as a whole. Here’s my view on what we can expect to see. Less Competitors 2012 already saw many online ad networks, video ad platforms, and mobile networks either contract their operations or [...]

Red Bull Case Study – Twitter

Red Bull recently made use of Ad Dynamo’s Sponsored Tweets product to drive awareness of their new special edition flavours. By running a 2 phase campaign, the message really hit home & we were very happy to have an extremely satisfied customer. Phase 1 Objective Phase one of Red Bull’s Twitter strategy for this campaign [...]

Twitter Case Study

Here’s a case study from a UK advertiser, Humble Grape, that made great use of our Sponsored Tweets product recently. “The sponsored tweets provided Humble Grape with an extremely cost effective way to broadcast our event through some big influencers on Twitter.  This now forms an integral component of all future promotions.” James Dawson, Humble [...]

Facebook vs. Twitter

Our own version of Facebook vs. Twitter as a social platform for brands?  The final answer?  They’re both invaluable & offer amazing reach vs. cost.  However, Facebook comes out tops for building your brand & Twitter for short term tactical launches of new products & deals.

Sponsored Tweet Case Study

Ad Dynamo recently ran it’s very own Sponsored Tweet campaign.  The results were astounding.  Here’s a great snapshot of the correlation between the traffic to the URL we were promoting and the tweets that were distributed. The green bands highlight the correlation between tweets & traffic. More information for Advertisers More information for Publishers / [...]