Ad Dynamo has teamed up with Solve Media in the US to bring a new, high performance, brand advertising product to Africa.
What’s the best way to remember something? Write it down. That’s what Solve’s Type-In advertising technology does: Type-In advertising gets a targeted audience to type-in a simple message related to the brand.
Type-In ads boast some remarkable scores – according to ComScore brand recall is 10x higher from a Type-In ad than a traditional display ad. This is attributed to the fact that you are cognitively engaging your audience.
With more than 2,6 Million completed Type-Ins / month in Africa, advertisers are also assured of reach and scale.
Where are these ads displayed?
Solve works with leading publishers that include Conde Nast, Time Inc, About.com, Viacom, AOL, Hearst, and Tribune. Type-In ads are a great substitute for clunky Captcha images, and also perform very well as a substitute to pre-roll video ads. Best of all, the Type-In ad unit is mobile friendly. A big concern for all marketers running mobile advertising is that accidental clicks are common. With Type-In ads, accidental clicks are 100% eliminated.
Find out more!
Talk to Ad Dynamo today to run your first Type-In ad unit.