Thanks to the team at Twitter for sharing this useful data with us. One of the perks now that Ad Dynamo is an authorised Twitter representative.
What’s available to advertisers?
Twitter ad campaigns fall into 4 basic categories:
A top spot promotion in the ‘Who to follow’ section to grow your follower base, brand advocates and the reach of every future Tweet.
A 24hr takeover of the top Trends spot. A high reach & high earned media placement.
Extend the reach of a Tweet.Target your Tweets to the top of relevant users Timelines or against real-time search results.
Media content and interactive experiences within Tweets, including audio & video players, live stream, commerce points & photos.
When to use which product?
Below follows a great illustration of the best fit Twitter advertising product against the lifecycle of a product launch.
Finally, what do the followers of a brand want?