When does Search Advertising work & when does Display Advertising work? I’d like to share a simple picture, the principles of which Google first shared with me some years back.

In short, the principle is that Search is a PULL form of advertisers. Customers are demanding the brand or the product that your company offers.

Display advertising is PUSH. The concept of your brand or product is introduced to customers in as relevant a way as possible. This is what Ad Dynamo offers.

Sean Riley