Tag Archives: promoted tweets

Engagement Rates on Twitter

A unique feature of Twitter’s Promoted Products is the unprecedented levels of engagement that we see. Take a look at this recent Tweet about Snickers engagement on Facebook vs Twitter: Across Africa we’re seeing really strong engagements on Twitter that reinforce the power of Twitter’s Promoted Products.

Planning a Twitter Campaign

Thanks to the team at Twitter for sharing this useful data with us.  One of the perks now that Ad Dynamo is an authorised Twitter representative.   What’s available to advertisers? Twitter ad campaigns fall into 4 basic categories: Promoted Account A top spot promotion in the ‘Who to follow’ section to grow your follower base, brand [...]