Today Ad Dynamo announced that it will be retiring its ad network product to allow us as a business to focus on developing our relationship with Twitter. As a business, we have a remarkable opportunity as Twitter’s official ad sales partner in Africa, and we are looking to focus on doing one thing particularly well. [...]
Please help Ad Dynamo with our quick survey on social media in Africa. As we all know, Africa is short on useful statistics & the big players are not releasing data anytime soon. So let’s gather it ourselves. The survey only takes 2 minutes to complete & all personal information will be treated as completely [...]
Red Bull recently made use of Ad Dynamo’s Sponsored Tweets product to drive awareness of their new special edition flavours. By running a 2 phase campaign, the message really hit home & we were very happy to have an extremely satisfied customer. Phase 1 Objective Phase one of Red Bull’s Twitter strategy for this campaign [...]
Here’s a case study from a UK advertiser, Humble Grape, that made great use of our Sponsored Tweets product recently. “The sponsored tweets provided Humble Grape with an extremely cost effective way to broadcast our event through some big influencers on Twitter. This now forms an integral component of all future promotions.” James Dawson, Humble [...]
Our own version of Facebook vs. Twitter as a social platform for brands? The final answer? They’re both invaluable & offer amazing reach vs. cost. However, Facebook comes out tops for building your brand & Twitter for short term tactical launches of new products & deals.
Ad Dynamo recently ran it’s very own Sponsored Tweet campaign. The results were astounding. Here’s a great snapshot of the correlation between the traffic to the URL we were promoting and the tweets that were distributed. The green bands highlight the correlation between tweets & traffic. More information for Advertisers More information for Publishers / [...]
Highlights from a must read book, Wikinomics. How mass collaboration changes everything.